Tour operator Solmar, renowned for its comfortable coach journeys to popular sunny destinations in Spain, has launched a new digital feature that significantly enhances customer travel comfort. Thanks to an innovative collaboration with ARC and Webfleet, travellers can now track the real-time location of their coach via the Solmar app.
This innovation perfectly meets the growing demand for up-to-date travel information, offering both travellers and those at home greater transparency, peace of mind, and control.
Live insight for travellers and customer service
For Solmar, it was important to improve the customer experience while reducing the pressure on its customer service team. In the past, the helpdesk regularly received calls from travellers wondering where their coach was. This led to frustration and unnecessary workload.
By integrating Webfleet tracking data into the Solmar app, that uncertainty is now a thing of the past. Travellers can see for themselves where the coach is, whether there is a delay, and what the expected arrival time will be. The result: greater peace of mind for passengers and fewer calls for the service team.
The role of ARC: from integration to ease of use
As a technology partner, ARC ensured the integration of Webfleet data into the Solmar app. In close collaboration with the app developer, and in full compliance with GDPR guidelines, ARC developed a solution that:
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Quickly and securely links data between vehicles and the app
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Ensures an intuitive user experience for travellers
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Automatically activates tracking as soon as the driver opens the app – with no extra actions required
This automation is not only convenient for travellers but also for drivers, who no longer need to perform any manual actions to start the trip.
One app, greater trust
The tracking data comes from Webfleet, the fleet management platform installed in the coaches of Solmar’s regular partner, Staf Cars. This provides Solmar with a reliable digital solution that allows travellers to track their bus in the same way they are accustomed to with modern taxi services or airline apps.
“Our customers appreciate the transparency the app provides. They know exactly what to expect. This gives travellers peace of mind and reduces the pressure on our team,”
says Maarten Lips, General Manager at Solmar.
Result: a smoother travel experience for everyone
The introduction of real-time coach information not only leads to higher customer satisfaction but also to more efficient internal operations. Thanks to the automated communication about delays and arrival times:
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reduces the number of incoming calls
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allows customer service to focus on more complex inquiries
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gives travellers greater confidence and comfort on the road
With this digital innovation, Solmar demonstrates its forward-thinking vision on customer experience and technology, responding to modern expectations of comfort, transparency, and ease of use.
Would you also like to strengthen your customer service with smart vehicle data?
At ARC, we are happy to think along with you — from integration to daily support. Feel free to contact us at sales@arc.be or fill in the contact form.
